[Prospector] Account Based Prospecting

Account Based Prospecting is without a doubt the most effective way to build Pipeline for companies. In the video below we walk you through how to identify your next customer by:

1. Identify the Ideal Customer Profile (ICP).

2. Build different Persona's in the targeted ICP/ companies and divide them by: Decision Makers, Influencers, and Business Users/Stake Holders.

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